12-MONTH SEASONALITY RADAR
Annual Demand Curve for “leather wallet”
Listings take 4-8 weeks to rank and index on Etsy. Use this demand curve to launch ahead of the peak rather than arriving when competition is saturated.
Monthly Relative Demand Index (0 - 100)
Peak Window: November - DecemberJan: 42 Index · Post-holiday normalization
JanFeb: 68 Index · Valentine's Day spike
FebMar: 50 Index · Spring baseline
MarApr: 58 Index · Mother's Day run-up
AprMay: 78 Index · Mother's Day peak
MayJun: 74 Index · Father's Day peak
JunJul: 54 Index · Mid-summer lull
JulAug: 58 Index · Back to school prep
AugSep: 66 Index · Q4 launch window
SepOct: 82 Index · Early holiday shoppers
OctNov: 98 Index · Black Friday & Cyber Week peak
NovDec: 100 Index · Christmas gifting rush
DecIdeal Launch Timeline for “leather wallet”:Publish new designs in September – October to collect reviews before the November spike.